New Martial Arts School Directory Offers Recognition and SEO Benefits for Local Martial Arts Schools
The premier professional association for martial arts school owners, Martial Arts Teachers' Association (MATA), has launched its new directory of martial arts schools at BestMartialArtsSchools.com.
According to MATA Executive Director John Graden, the new directory gives schools some important recognition and powerful SEO signals to search engines.
Graden says, “Our marketing partner, GenerateMoreStudents.com, will use its massive and powerful SEO platform to drive traffic to BestMartialArtsSchools.com and its member schools."
The site is open to all professional martial arts schools. Graden adds, "Our MATA Instructor Certification program has over 2,000 graduates, so we thought it would be great to recognize them nationally. Because the directory links back to the certification area of a school's listing and to the school's website, that increases traffic and trust.”
Directory Listings Help Boost SEO for Martial Arts Marketing
BestMartialArtsSchools.com is also open to all professional martial arts schools that would benefit from a higher profile in search engine results in this highly competitive niche.
Niche business directories have strong rankings in search engines because business aggregation makes it easier for searchers to find what they are looking for.
Graden says that martial arts schools listed on BestMartialArtsSchools.com will benefit search engine results in three critical categories.
Local Citation Building for Martial Arts Schools
Citations are an online reference to a business that features the business’ name, address, and phone number (NAP).
Citations are considered a key ranking factor for local SEO. Having a business listed in trusted online directories sends signals to Google which helps move the business up in the rankings closer to the coveted three-pack.
A presence where potential students might find a martial arts school is critical to any local martial arts marketing plan. This is because building citations provides extra visibility and improves SEO benefits.
Back Link Building for Martial Arts Schools
Backlinks — also known as inbound links — are crucial to a school’s website's domain rating. The more established websites like BestMartialArtsSchools.com and MartialArtsTeachers.com link to a martial arts school, the more authority it conveys to the school.
Authority Building for Martial Arts Social Media
A listing on BestMartialArtsSchools.com includes backlinks to all of the school’s social media, where many martial arts schools get most of their reviews.
